We are proud that we launched the first Reverse Vending Machine in store in the UK.
Iceland was the first UK supermarket to install a reverse vending machine in store in support of the Government’s recently announced intention to introduce a Deposit Return Scheme in England.
The UK’s leading frozen food specialist continues to lead the way in reducing the impact of plastic packaging on the environment, and will be trialling the reverse vending machine in its Fulham, London, store initially for six months. Original Press Release