Glasgow Hillhead Iceland Foods store installs a Reverse Vending Machine

Today we installed another “Deposit Return” ready Reverse Vending Machine in a supermarket in Scotland.

The installation of our  RVM Systems x2 model Reverse Vending machine in the Hillhead store in Glasgow will enable Iceland Foods and interested stakeholders to assess the impact on store staff at the store and the change in behaviour of the stores customers.

The current installations with Iceland Foods and other retailers are trials and are not permanent installations.

Scotland’s Deposit Return Scheme starts in Q1 2021 , the current trials allow the retailers to gain real experience of having this new technology in their stores.

We enjoy a good relationship with Iceland Foods , we also have machines at the Iceland Foods head office, Iceland Food Fulham store ( this was the first in the UK ) and the Iceland Foods store in Belfast (This was the first machine in Northern Ireland).

We have recently removed the above machine from the Iceland Foods Muselburgh store following a successful trial

Visiting address:

The Iceland Foods Hillhead store

224/226 Byres Road, Hillhead, Glasgow,G12 8SH

Facts (full document from Iceland Foods )

  • Over 95% of customers believe a deposit return scheme should be extended to all retailers.
  • Two thirds of customers used the machines because of environmental concerns
  • August 2019 Plastic bottles were accepted in five stores located across the UK Iceland has recycled more than 1 million plastic bottles since May 2018, following its industry-leading move to trial reverse vending machines in a selection of its stores.
  • During the trial period Iceland has been gaining feedback from its customers, who have responded extremely positively with 96% of shoppers believing the scheme should be extended to all retailers. Iceland’s customer insights showed the main motivation for people using the reverse vending machines was environmental concerns, with two thirds (67%) choosing this option above any others.

Gallery of our machines with Iceland Foods :

Note: Images copyright RVM Systems – All rights reserved

Iceland Foods Matt Downes explains how the RVM System works in Belfast